Cheese

Last Monday, May 25th, the annual Cooper's Hill Cheese-Rolling and Wake was held near Gloucester, England. In a tradition that dates back at least 200 years, possibly much longer, groups of fearless competitors chase an 8 pound (3.5 kg) round of Double Gloucester Cheese down an extremely steep and uneven hill, with a 1:1 gradient in some parts.

This is fantastic. I feel that this is the sort of urgency that everyone should feel about cheese.