Panic does good email.

This is a great trick:

To work around image blocking, the airmail line at the top of the email is actually just plain old "/" characters in 260px Helvetica. Using CSS (namely a fixed height and negative letter spacing) they've managed to style the text to give the perfect airmail appearance, all without a single image. ... And here's what it looks like in the email, even with images disabled.

In addition to great software (and status boards!), Panic does some impressive email marketing.

Campaign Monitor has a great post up (via Neven Mrgan) about Panic's email campaigns for the recent release of Transmit 4.

Comments

[Brad Choate]

Aw, that's brilliant.